A potential candidate for the Swiss political party named GLP comissioned this poster. He was aiming to convey a certain freshness and a new wave. The design should go with the other election posters the GLP had designed as well as differentiate itself from the rest.
The background texture with a gradient of the GLP colours add visual interest. The design has an aspect of movement to itself that matches the slogan on the poster. The portrait being slighty off-center creates an engaging negative space.
The client was happy with the result, but decided not to run for the position after a few weeks of deliberation, so sadly the poster never got to see the roadside action.
