Context
The city of Steckborn is situated right on the lakeside, so naturally, there are a lot of waterfowl. They requested a poster that should be concise and understood by a broad audience.
The city of Steckborn is situated right on the lakeside, so naturally, there are a lot of waterfowl. They requested a poster that should be concise and understood by a broad audience.
My Role
My contributions to this project included all the illustrations and the rough layout up to version 4. The graphic designer Linda Yong from atelierpetraschke handled the fine details and incorporated the high-resolution logos provided by the client.
Process
I began by researching waterfowl and created a moodboard detailing the brief, illustration styles, and inspiration images. I used this moodboard as a presentation to the client, and after receiving client feedback, continued with the execution of Version 5.
Results
The final poster combines colorful illustration with bold, eye-catching colours, resembling traffic signage. It was designed for A1 format and prepared with CMYK specifications suitable for printing.
The final poster combines colorful illustration with bold, eye-catching colours, resembling traffic signage. It was designed for A1 format and prepared with CMYK specifications suitable for printing.
Reflection
The main challenge in this project was maintaining a consistent illustration style throughout the entire poster, as it was created over multiple days. What helped me overcome this was creating a moodboard and deciding on an illustration style beforehand, rather than jumping straight into drawing.
