Context
As my final thesis, I chose to report on the dangers our aquatic ecosystems face. The task was to research and interview somebody about a topic of our choice. The challenge was gathering the information and compiling it into an appealing design, even for people uninterested in science.
As my final thesis, I chose to report on the dangers our aquatic ecosystems face. The task was to research and interview somebody about a topic of our choice. The challenge was gathering the information and compiling it into an appealing design, even for people uninterested in science.
My Role
I worked independently on the full process, from concept development to final print-ready design.
I worked independently on the full process, from concept development to final print-ready design.
Process
After doing extensive research on the topic, I arranged a meeting with a zoologist from the Aquatis zoo in Lausanne. There, I interviewed their lead biologist about the institution and breeding programs. On the second day, I took pictures and videos of the enclosures and animals. After editing the photos and videos, I came up with a layout concept for the brochure. l also made all the graphics in Illustrator and created an interactive Table of Contents
After doing extensive research on the topic, I arranged a meeting with a zoologist from the Aquatis zoo in Lausanne. There, I interviewed their lead biologist about the institution and breeding programs. On the second day, I took pictures and videos of the enclosures and animals. After editing the photos and videos, I came up with a layout concept for the brochure. l also made all the graphics in Illustrator and created an interactive Table of Contents
Result
My final product was a digitally printed brochure and a compilation of clips of the aquarium.
My final product was a digitally printed brochure and a compilation of clips of the aquarium.
One video is shot in horizontal and another in vertical for social media purposes.
The importance of video and pictures is known to everyone in conservation. It's easy for people to avert their eyes if they can't see the affected animals. Media allows us to build an emotional connection to the animals, which in turn makes us care about what happens to their wild counterparts. It was clear to see that my audience really connected to the animals shown in the videos.
The videos were taken with my Nikon D3300. It's important to note that it was quite dark in most rooms of the zoo, since bright lights can scare many aquatic species.
Reflection
I learned a lot from this experience and forged connections in the world of conservation. The process of making a complete literary work was new to me, especially managing the time constraints and organizing everything. So it wasn't something that only required my design skills, but also a general professional approach.
I learned a lot from this experience and forged connections in the world of conservation. The process of making a complete literary work was new to me, especially managing the time constraints and organizing everything. So it wasn't something that only required my design skills, but also a general professional approach.
