The goal was to design a digital lettering for a chewing gum pack. The chewing gum should change flavour once during chewing. I chose two flavours and the product name.
Our target group had to be defined by me and is related to the flavour and naming. The target group of my product is insectivores.
The lettering had to be at least seven characters long. Finally, a mock-up should be created for presentation. I was free to choose the type of chewing gum packaging. I wanted to create a mockup from a Hubba Bubba chewing gum, as it has a snail-shaped look to it. However, I couldn't find a fitting mockup online, so I went to buy one and created a mockup scene with gummy bugs.
